For this project, I created a seasonal packaging concept for FreshDirect’s Thanksgiving delivery box. The design features a simple, hero turkey illustration on the front panel, complemented by subtle gourd motifs along the sides for added warmth and festivity. I used a die-cut style frame to give the artwork a clean, modern presentation. The final result feels friendly, seasonal, and unmistakably FreshDirect while staying minimal enough to let the product shine. Tools: Adobe Illustrator, Adobe Photoshop